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Our Story

THE LOWER EAST SIDE

From the Subway, to the Street,
to the Gallery

Suppose we told you about a neighborhood with some of the city’s best nightlife, along with outstanding restaurants and shops. It’s conveniently located in Lower Manhattan. It’s vital and energetic, changing yet still completely New York City. Few other neighborhoods offer such a complete New York City experience. Once notoriously overcrowded and gritty, the Lower East Side is now one of Manhattan’s coolest neighborhoods. It is the birthplace of vibrant street art including the works of legendary graffiti artist Lee Quinones, and continues to inspire visitors to explore, play, create and thrive.

As one of the oldest neighborhoods in Manhattan, LES is enriched with the culture of the arts and creative exploration, and is filled with the trendiest spots in NYC. The area became the prime residence for immigrants passing through Ellis Island in the 1920s, and played a huge role in one of the greatest moments of cultural diffusion in the greatest city in the world. In the 60s, a wave of musicians and artists took up residence in Lower Manhattan, and transformed the area into a realm of art and creativity. This territory became known for its rebellious, youthful and bold nature, and transcended into the graffiti art that coated the streets in the 80s and 90s. It is a neighborhood defined by the adventurous trendsetters of the current generation. The Lower East Side is where music, art and dance legends have all spent time, gained influence and made an impact on the neighborhood, those including Blondie, the Ramones, Madonna, Vanilla Ice and the Rolling Stones.

It is a place that radiates style. From the culture of its inhabitants to its bright, graffiti-painted streets. The Lower East Side is now one of NYC’s trendiest neighborhoods whether you’re catching up at one of its coffeehouses or partying scandalously until the break of dawn. Its nightlife is lively, calls for the exciting and fashionable, and has an energy like no other. It continues to be known for its underground exclusivity. As the city evolves, the Lower East Side neighborhood will mask itself with the evolution of that same dramatic and rebellious style that vibrantly tagged its streets decades ago.

Adventurers find comfort here. Fashionable and culture-heavy spots like Chinatown, Katz’s Deli, Bowery Ballroom, Beauty & Essex and the New Museum thrive in the Lower East Side. This is a neighborhood where creativity flourishes and all experiences become adventures. The experience of the LES is like no other.

The L.E.S. radiates style right from the moment you enter.

The L.E.S. is the birth place of vibrant street art including the works of legend graffiti artist Lee Quinones, and continues to inspire visitors to explore, play, create and thrive.

WHERE I’M SURROUNDED
BY NEW YORK AND ITS
UNCANNY CHARM